- A Citizens Engage Project -

Civic Engagement Drive Partnership with Junior Chamber International (JCI)

Location | Abuja,  Nigeria


The civic engagement media drive was the first instalment of the #VotersSpeak project and was primarily designed to change the narrative and conversations around the 2019 general elections. The #VotersSpeak project was devised to be a strong feedback mechanism for the government. It comprised two key elements;

– A coordinated platform for voters to hold their elected leaders accountable.

– A machinery to facilitate comprehensive data collation on the issues that grassroots champions can use as fodder in engaging these leaders and pushing for development.


Over time, whenever the election season draws near, our sights are typically focused on the sensational rather than the salient issues of governance. Instead of highlighting the issues that affect us as tools to criticize opposing sides, we want to influence the average citizen to really engage these issues to explore solutions or engage the political candidates on their agenda, especially as regards the issues that affect you.


The civic engagement drive was implemented in collaboration with two separate partner organizations and at different times. One such partnership was with the Junior Chamber International (JCI).

In partnership with JCI’s campaign tagged- #YourVoteYourFuture, we created media content and narratives targeted at driving sustainable governance. We produced 7 advocacy videos that were relevant to the mission of the #VotersSpeak campaign as well as contributed to driving the JCI message of getting voters not to sell their votes.


In launching the campaign in partnership with JCI, these were the action steps we took;  

  • First, we conducted a mapping of various LGAs in FCT and selected Bwari and AMAC LGAs because drawing from our research and needs analysis for the Relief Hub project, we discovered a dearth in voter education and prevalence of voter apathy in these areas.
  • A random sampling of voters in the aforementioned LGAs was conducted to choose seven individuals whom we featured in a one minute video. In each voter’s video, they highlighted three most important needs they wanted to direct the focus of the incoming government towards.
  • In addition, we created a survey for Nigerian citizens in order to generate data that captured the level of voters participation (measured by citizens who had their PVC and were willing to vote) and the three basic needs they seek the incoming government’s attention on.   
  • The next line of action was to initiate correspondence with JCI through mails and virtual meetings to establish a working partnership.
  • Following the agreed partnership, we worked together to distribute the campaign content across various social media channels.


Through the partnership with JCI, the advocacy videos reached over 100 JCI local organisations (both City and Collegiate Chapters) which comprises an over 2,500 active citizens membership base. As a result of the large number of individuals sharing and engaging with the media content both offline and on social media platforms, the videos also reached thousands more. In addition, the online survey designed to capture data on the level of voter readiness/participation generated 243 responses. This contributed to impacting on voter awareness across the 36 States of the Federation.

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